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#005
The Brand Tree Method (Part 3): How Brands Bloom, Connect, and Deliver
The Brand Tree Method (Part 3): How Brands Bloom, Connect, and Deliver
May 17, 2025 / Read time: 4 minutes
Is Your Brand Blooming or Just Existing?
Is Your Brand Blooming or Just Existing?
Personality, amplification, and tangible offers—the next stage of brand vitality.
From Structure to Expression
From Structure to Expression
Think of a tree in bloom. It doesn’t just stand—it communicates, attracts, and produces. A strong brand does the same.
The Next Three Elements of the Brand Tree
The Next Three Elements of the Brand Tree
Let’s now explore the next layer of brand development: Flowers, Bees, and Fruits.
7. Flowers (Personality)
Flowers represent the personality of the brand. It’s how a brand expresses itself emotionally, how it’s perceived, and how it resonates with its audience.
Just like flowers attract attention through color and scent, a brand’s personality draws people in. It can be friendly, bold, elegant, disruptive, or any authentic combination that reflects its essence.
Your brand’s personality determines the emotional tone of your communication and design—how you “feel” to the market.
Reflection: If your brand were a person, how would it behave? What language would it use? How would it dress or interact in a social setting?
8. Bees (Irradiation / Amplification)
Bees are pollinators—they carry the brand message beyond its immediate environment. In the Brand Tree, this symbolizes amplification and reach.
This includes all the people, channels, and communities that extend your brand: brand advocates, influencers, partners, collaborators, and loyal customers. They spread your essence organically.
It’s not about paid marketing—it’s about becoming so clear, valuable, and emotionally resonant that others willingly share your message.
Reflection: Who are your brand’s “bees”? How easy is it for them to spread your ideas?
9. Fruits (Products & Offers)
Fruits are the tangible outcomes of a healthy brand. They are your products, services, and deliverables—the direct result of all the internal work and structure.
Well-defined fruits are not just what you sell—they’re what people experience. They embody the promises made by your purpose, values, and operations.
The shape, quality, and relevance of your offers will reflect the health of your brand tree. They must be aligned with the root (purpose), trunk (attributes), and all previous elements.
Reflection: Are your current offerings a natural extension of your brand? Do they reinforce the brand story or confuse it?
Final Thoughts Before Harvest
Final Thoughts Before Harvest
At this point, your brand has form, structure, and now expression. But the journey doesn’t end here.
In the next newsletter, we’ll explore the final elements of the Brand Tree Method that go beyond functionality and into the emotional and symbolic power of a brand:
Shadow (Emotional Resonance)
Pure Air (Symbolic Value & Trust)
These represent the unseen but deeply felt qualities that make brands unforgettable.
Until then, ask yourself: Is your brand just delivering, or is it blooming and being shared?
For today, that's it. See you next Saturday.
Prefer listening over reading?
Prefer listening over reading?
This short audio reflection from My Self Startup: Beyond the Newsletter Cast is for you.
In under 10 minutes, explore the key ideas from this edition — designed for those who absorb insights better by listening.
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